South Central Primary Care

Brand Identity for Georgia's Provider of Choice

‍OVERVIEW

South Central Primary Care is a non-profit organization made of a network of community healthcare centers dedicated to providing quality healthcare services in underserved areas. They were in need of a full brand identity complete with custom design and strategy. We defined their brand voice and style to effectively market to their target market of south Georgia. We produced branding materials and redesigned their brand collateral to improve their in-person and online presence. We also curated a library of stock photography using their established brand strategy and creative direction.

PURPOSE SERVED

South Central Primary Care on a mission to provide exceptional quality and affordable healthcare services that satisfy the needs of communities throughout ​Georgia. They offer a variety of healthcare ​services including family medicine, women’s health, pediatrics, and behavioral health.​ Their services are delivered in a high-quality, caring, and efficient manner regardless of the ability to pay.

‍WHAT WE DID

• Brand Identity Design
• Brand Strategy Development
• Marketing Collateral Design
• Social Media Aesthetic Design
• Business Cards & Stationary Design