Tour Genius

Mobile App UX/UI Design


Tour Genius is the premier note-taking app for college visits. We used Purpose Driven Creativity™ to develop the user experience (UX) and the user interface (UI) design of the app. This included using user experience research to develop user personas, user journeys, empathy mapping, and user flows. This project is currently still in development. Stay tuned form more project updates coming soon.

  • Secondary Research
  • User Experience Design (UX)
  • User Interface Design (UI)
  • Prototype Development

Danielle Marshall is the founder of HireEd Brands LLC and the author of the book, The College Visit Journal: Campus Visits Demystified, which is everything prospective students need to get the most out of their college campus visit. HireEd Brands and their products offer an inclusive approach encouraging students to use all five senses on their campus visit, as well as, leverage their soft skills to determine which college is the best fit. Their mission is to provide valuable and convenient higher-educational resources and tools that are accessible to all students regardless of their socio-economic backgrounds.

Approximately 27% of all first-year four-year college students leave their college/university after their freshman year.
  1. Translate the features of The College Visit Journal into a mobile app called Tour Genius so that users can download and access a digital-based user experience while also enjoying other features unique to the Tour Genius app
  2. Leverage artificial intelligence to provide personalized pathways for each school a student visited
  3. Revolutionize the way students and families participate in college visits and find fit
  • Translate the features of The College Visit Journal into the features of a mobile app
  • Develop UX/UI design strategy and create UX/UI design for implementation
  • Create UX/UI prototypes that can be used for user testing or shared with potential investors
  • Provide final UX/UI design assets to the client and a developer of the client's choosing

6-8 months

  • Competitive analysis
  • Stakeholder interviews
  • Secondary research and statistics
  • Target market analysis
Target Market Report


Using our research, we defined our target user as U.S. High school students between the ages of 15-19. These individuals are currently juniors and seniors in high school and are a part of Generation Z. They were our target user and represent the primary segment of our scope. Secondary segments within our scope include their parents, guidance counselors and college administrators.

Millennials carried a planner, looked up numbers in a phone book, and ordered a high school yearbook, Generation Z is more likely to say, “There’s an app for that."
User Persona and Empathy Mapping
Visual Design System

To explore the Tour Genius app further, visit to learn more

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