Interface

Building a Campaign Committed to Sustainability

‍OVERVIEW

We partnered with Atlanta-based advertising agency, Hothouse, to develop the Rising Signs campaign for Interface. We defined the campaign's visual identity and provided art direction for the product launch. Bold, architectural lines evoke fire escapes and majestic tension bridges that connect us to one another and to the outdoors. Jewel tones are combined with earthy, calming neutrals and softer patterns inspired by the sacred geometry of nature and emphasize a biophilic design perspective. Like other Interface products, the carpet tile styles in Rising Signs are carbon neutral across their full product life cycle and verified by Interface's third party Carbon Neutral Floors™ program.

As the first and only flooring manufacturer to achieve third-party Carbon Neutral Enterprise certification, Interface neutralized its carbon impact across its entire business, including all operations and its full value chain. They are Carbon Neutral Enterprise certified and have a long, proud history being a purpose-driven flooring company.

‍WHAT WE DID

• Campaign Collateral Design
• Visual Identity Design
• Art Direction
• Video & Animation Direction
• Graphic Design

See the Rising Signs product launch webpage here.