SHYNE Counseling & Consulting follows a holistic approach to well-being. Their treatment looks at the whole person, taking into consideration the physical, emotional, social, and spiritual well-being and how each of them interconnect. They approached us with a desire to rebrand to reach their target audience – Black women. We developed their visual identity and defined their brand voice so that they could effortlessly and effectively market to their target market. We produced branding materials and redesigned their website to improve their digital and online presence. We even directed a photography shoot for the owner using their renewed brand look and feel.