Based in Atlanta, GA and working nationally, we partner with government agencies, nonprofits, and purpose-driven brands to build brands, campaigns, and creative systems that create lasting societal impact.
We are a certified Woman-Owned Business Enterprise (WBE), Minority-Owned Business Enterprise (MBE), Small Business Enterprise (SBE), and Disadvantaged Business Enterprise (DBE) — and we bring that perspective into everything we build.
We Create with Intention
Studio 4258 is an independent, certified creative studio founded on Purpose Driven Creativity® — the belief that the most effective creative work is rooted in the real experiences of the communities it serves.
We Create
with Intention
Studio 4258 is an independent, certified creative studio founded on Purpose Driven Creativity® — the belief that the most effective creative work is rooted in the real experiences of the communities it serves.
Based in Atlanta, GA and working nationally, we partner with government agencies, nonprofits, and purpose-driven brands to build brands, campaigns, and creative systems that create lasting societal impact.
We are a certified Woman-Owned Business Enterprise (WBE), Minority-Owned Business Enterprise (MBE), Small Business Enterprise (SBE), and Disadvantaged Business Enterprise (DBE) — and we bring that perspective into everything we build.
Rooted in Community. Driven by Purpose.
Since 2018, Studio 4258 has operated at the intersection of creativity, strategy, and community. We partner with government agencies, nonprofits, and purpose-driven brands to build the brands, campaigns, and systems that create lasting change — nationally and beyond.
Our mission is to raise the collective consciousness around the value of purpose, community, culture, and creativity. We do this by providing quality creative solutions for businesses, productions, and organizations committed to something larger than profit.
Purpose Driven Creativity® is the intentional use of creativity as a tool for effective change.
It's the practice of centering people, purpose, and impact in every creative decision — from strategy through execution. It's not a tagline. It's a practice.
represents foundation:
The stability that purposeful work is built on.
represents partnership:
The collaborative spirit at the center of everything we do.
represents transformation:
The change our clients are trying to make in the world.
represents abundance & legacy: The lasting impact that Purpose Driven Creativity® is designed to produce.
Together, they are not just a name. They are a framework for how we work.
Our Name
The name Studio 4258 begins with an address — 4258, the street number of the childhood home of our founder. But the numbers carry meaning beyond location.
Our Name
The name Studio 4258 begins with an address — 4258, the street number of the childhood home of our founder. But the numbers carry meaning beyond location.
represents foundation:
The stability that purposeful work is built on.
represents partnership:
The collaborative spirit at the center of everything we do.
represents transformation:
The change our clients are trying to make in the world.
represents abundance & legacy: The lasting impact that Purpose Driven Creativity® is designed to produce.
Together, they are not just a name. They are a framework for how we work.
Catrina Wilson is the founder and Studio Director of Studio 4258, Inc. — an independent certified creative studio built on the conviction that creativity is one of the most powerful tools available for shaping the world we want to live in. Born and raised in Atlanta's metropolitan area, Catrina comes from a family of entrepreneurs. Small business ownership is part of her legacy — and the values that shaped her upbringing, community, creativity, and a commitment to doing work that matters, are the same values that define the studio she built. Before founding Studio 4258 in 2018, Catrina spent more than a decade leading creative direction, brand strategy, campaign management, and design at agencies including J. Walter Thompson, BBDO, Chemistry, and Miller Zell. Her work spanned government agencies, major healthcare systems, and Fortune 500 brands. She was good at it. But she kept noticing something: the communities at the center of the briefs were treated as targets, not partners. Culture was something to extract, not something to honor. And creativity — one of the most transformative forces available to any organization — was being used almost exclusively in service of profit. She founded Studio 4258 to do something different. To build a studio where creativity moves organizations from a commitment to sell to a commitment to serve. Where the communities most affected by a brief are present in the process of answering it. Where purpose isn't a positioning statement — it's the standard by which every decision is made. Today, Catrina leads the studio as its chief executive and creative director — setting strategic vision, directing creative excellence, building partnerships with government agencies, nonprofits, and purpose-driven brands, and stewarding the Creative Collective that makes Studio 4258's collective model possible. She approaches the role not as the manager of a design firm but as the steward of a creative institution — one whose measure of success extends beyond revenue to the lasting value it creates for clients, collaborators, and the communities it serves.